Every lead is checked before a campaign, and every reply is answered in the customer's language.
Prospects were collected by hand, and many emails bounced.
Search and maps find brands. The system checks each website for signs that the brand packs in pouches, adds contact people and verifies every email address.
Only checked, relevant leads reach the campaigns.
Replies from five email inboxes were read and answered by hand.
One inbox for the whole team. Replies are sorted by meaning, answers are drafted in the customer's language, and files and photos stay in the thread.
Sales reads the draft, edits it and clicks Send.
Quotes went out, and follow-ups depended on someone remembering.
A reminder on the same weekday every week, three at most, also for deals that came in by phone or email.
No quote goes quiet without anyone noticing.
"Remove me" emails and auto-replies needed someone to deal with them.
Unsubscribes go to the blocklist and the CRM. Out-of-office replies get a short welcome-back email on the day the person returns.
Handled without anyone touching it.
3 systems1,523 companies contacted. About 1 in 11 answered "interested".
5 systemsAn invoice takes seconds instead of 10–15 minutes.
2 systemsA report every morning instead of a monthly Excel.
“Show me the job that eats your week. There's a good chance we've built something like it already.”
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